GRAIL: Brand Refresh and Social Assets
GRAIL came to Porter Novelli (PR Agency) for a social media creative redesign. The healthcare company wanted their social assets to express how they felt about their work: Modern, Cutting-edge, Scientific, Playful, and Risk-taking.
Along with Art Director James Patten, I developed a set of templates for cohesive and engaging social media posts. Not only did we deliver a new social media presence, but we continued to deliver as client requested animated assets and educational videos.
Along with Art Director James Patten, I developed a set of templates for cohesive and engaging social media posts. Not only did we deliver a new social media presence, but we continued to deliver as client requested animated assets and educational videos.
Role: Ideation and design
